![]() The sale of creative audio equipment like microphones and sound mixers rose a whopping 459% in April, according to Pandya, the Adobe Analytics lead analyst. The research group found collective online sales for wine, beer, and spirits surged 74% between March 11 and April 21. Overall, ecommerce sales were up 49% last month, and categories such as online grocery, electronics and books doubled.Īdobe Analytics, which aggregates and analyzes more than a trillion data points from digital retailers that use its software - including 80 of the top 100 ecommerce sites - found online grocery store sales surged by 110% between March and April, according to data provided to CNN Business.Ĭreative audio equipment and alcohol sellers also experienced an e-commerce boom last month, according to Adobe Analytics. S&P Global Market Intelligence also cited a third fewer apparel exports from China during the pandemic. H&M, Adidas and many other retailers reported devastating sales declines during the past several months. That helped boost pajama sales by 143% but fueled a 13% sales decline for pants, Adobe Analytics said. Americans who don’t have to travel to work also don’t need to buy clothes to wear to the office, the gym, or to other social outings. Many major apparel retailers were forced to close physical stores because of stay-at-home orders. “Right now are experiencing the kind of pricing that they’d normally get during Black Friday.” “We’ve never seen anything like that for us for apparel,” said Vivek Pandya, lead analyst for the Adobe digital insights group. That helped boost apparel sales, which rose 34% over the same period, Clothing stores were forced to slash prices by an average of 12% between March and April - the largest monthly price decrease on record for Adobe Analytics. To persuade customers to shop, online clothing stores dropped their prices to the floor. Working from home in the coronavirus age means Americans are buying a lot more groceries and far fewer pants online. Other companies heavily discounted items that haven’t sold well during the pandemic, giving customers Black-Friday-like deals. ![]() For some retailers, online traffic rivaled the day after Thanksgiving. The massive boost in online buying turned April into a giant Black Friday sale, Adobe Analytics said. That’s not a huge surprise: Many people can’t or don’t want to leave home to shop during the pandemic. Online purchases rocketed higher last month, according to an Adobe Analytics study released Thursday. ![]() (CNN) - Coronavirus has upended the way people shop, sparking serious deals for some items - an hefty price increases for others. ![]()
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